There are a lot of discussions and views about the ways how you can grow your B2B business using the Internet and social media but sometimes it is useful to remember other, maybe already known but trusted ways to do this. The mix of online and offline activities can increase your awareness and drive your business much more than separately. So, here are the ways to drive your business with offline activities:
1. Attend Your Industry Events.
There is no necessity to host your own events (of course you can if you have enough resources) but you really should keep up with the events of your industry (check the Aviation conferences in the USA, Europe and Asia now).
Attending such events as the speaker or the participant is a great way to grow your business awareness; however, it is important to be prepared. If you’re attending the event as a speaker – you have to prepare your presentation professionally that the attendants of the event would get the advantage from it. This is a great way to your company as the industry professionals. On the other hand, if you’re attending the event as a participant, you should have business cards or giveaways to be remembered by other participants.
2. Prepare before initiating your promotional campaign.
It’s not a secret that initiating the promotional campaign without knowing who you want to reach and engage with will not achieve good results. So, to avoid this, you need to prepare – set SMART (specific, measurable, attainable, realistic, and timely) objectives for your campaign, plan how to achieve it and don’t forget to measure the results you achieved.
3. Satisfy your current partners’ needs first.
In the business world the recommendations from current customers are the most effective way to form new business relationships. So, you have to put a great deal of effort to meet the expectations of your current customers and partners. Such customers can help you reach new audiences when spreading the word about you.